{"id":3085,"date":"2021-03-26T11:13:33","date_gmt":"2021-03-26T08:13:33","guid":{"rendered":"https:\/\/new.usm.md\/?p=3085"},"modified":"2021-03-26T11:13:43","modified_gmt":"2021-03-26T08:13:43","slug":"cinci-idei-despre-responsabilitatea-sociala-corporativa-de-la-ludmila-gurau","status":"publish","type":"post","link":"https:\/\/new80.usm.md\/?p=3085","title":{"rendered":"Cinci idei despre responsabilitatea social\u0103 corporativ\u0103 de la Ludmila Gur\u0103u"},"content":{"rendered":"<p style=\"text-align: justify;\">La 24 martie a.c., studen\u021bii de la specialitatea \u201eComunicare \u0219i rela\u021bii publice\u201d din cadrul Facult\u0103\u021bii de Jurnalism \u0219i \u0218tiin\u021be ale Comunic\u0103rii a Universit\u0103\u021bii de Stat din Moldova, au ajuns la cea de-a patra edi\u021bie a proiectului <strong><em>Cinci idei despre\u2026<\/em><\/strong><strong>,<\/strong> care este realizat la cursul \u201eComunicare \u00een situa\u021bii de criz\u0103\u201d \u0219i face parte dintr-o serie mai ampl\u0103 de activit\u0103\u021bi, ce se vor desf\u0103\u0219ura \u00een contextul anivers\u0103rii a 75-a a Universit\u0103\u021bii de Stat din Moldova.<\/p>\n<p style=\"text-align: justify;\">Invitata special\u0103 a acestui eveniment, Ludmila Gur\u0103u este Managing Partner&amp;Director de Strategie \u00een cadrul companiei de consultan\u021b\u0103 \u00een comunicarea strategic\u0103 QUBO Communications, mai mult, este trainer \u00een comunicare strategic\u0103 cu experien\u021b\u0103 de 15 ani \u00een domeniu, dar \u0219i fost lector universitar.<\/p>\n<p style=\"text-align: justify;\">\u00cen cadrul evenimentului, experta a prezentat exemple relevante ale institu\u021biilor cunoscute at\u00e2t din Republica Moldova, c\u00e2t \u0219i din Rom\u00e2nia care realizeaz\u0103 ac\u021biuni de RSC \u0219i sustenabilitate, printre care: Spitalul Interna\u021bional Medpark, Tekwill, \u0218coala Interna\u021bional\u0103 Heritage, Metro Cash &amp; Carry Moldova, br\u0103ndul Coca-Cola, Medlife Rom\u00e2nia \u0219i altele.<\/p>\n<p style=\"text-align: justify;\">Cei prezen\u021bi la eveniment au analizat modul de interac\u0163ionare, de comunicare, de a face business \u00een cadrul proiectelor de responsabilitate social\u0103 corporativ\u0103, iar la nivel de consumatori \u0219i angaja\u021bi s-a discutat despre cum s-au schimbat comportamentul, a\u015ftept\u0103rile, valorile \u015fi priorit\u0103\u0163ile acestora.<\/p>\n<p style=\"text-align: justify;\">La \u00eentrebarea adresat\u0103 de studenta Galina Stavila: \u201eDac\u0103 a\u021bi avea superputeri, ce a\u021bi schimba \u00een domeniul responsabilit\u0103\u021bii sociale?\u201d, Ludmila Gur\u0103u a r\u0103spuns: \u201e\u00cen Republica Moldova, activitatea de responsabilitate social\u0103 nu este m\u0103surat\u0103 \u00een mare parte, iar eforturile celor care investesc mult \u00een ac\u021biuni de RSC r\u0103m\u00e2n nevalorificate. De aceea, \u00een primul r\u00e2nd este nevoie de a defini indicatorii de m\u0103surare a performan\u021bei ac\u021biunilor de RSC la nivel de stat. Astfel, vom cunoa\u0219te real care sunt brandurile din RM cele mai implicate social, dar vom putea motiva \u0219i companiile care nu consider\u0103 azi c\u0103 RSC aduce valoare ad\u0103ugat\u0103 brandului s\u0103-\u0219i adopte programe de RSC.\u201d<\/p>\n<p style=\"text-align: justify;\">Ludmila Gur\u0103u a vorbit despre rolul vital al RSC \u00een dezvoltarea unei companii, dar \u0219i despre cum acest concept a schimbat paradigma de afaceri \u00een ultimii ani, astfel \u00eenc\u00e2t tot mai multe business-uri se pozi\u021bioneaz\u0103 din start ca fiind prietenoase mediului, de exemplu. La fel de interesante sunt \u0219i dezvoltarea a tot mai multe parteneriate publice private \u0219i mobilizarea pentru cause sociale legate de mediu \u0219i probleme sociale.<\/p>\n<p style=\"text-align: justify;\">Iar cele cinci idei despre responsabilitatea social corporativ\u0103, pot fi rezumate astfel:<\/p>\n<ol style=\"text-align: justify;\">\n<li>RSC presupune con\u0219tientizarea de c\u0103tre companii a impactului pe care \u00eel are activitatea acestora asupra comunit\u0103\u021bilor \u0219i mediului \u00eenconjur\u0103tor.<\/li>\n<li>Comunicarea transparent\u0103 \u0219i autentic\u0103 este esen\u021bial\u0103 \u00een raport cu consumatorii brandurilor \u00een noul context global.<\/li>\n<li>Multe branduri \u00eenc\u0103 mai a\u0219teapt\u0103 ca ac\u021biunile de RSC s\u0103 le genereze profit direct.<\/li>\n<li>RSC este o valoare de business esen\u021bial\u0103 \u0219i trebuie \u00eencorporat\u0103 \u00een strategia de business a brandurilor, iar balan\u021ba bugetelor alocate pentru ac\u021biuni de comunicare comercial\u0103 versus ac\u021biuni de RSC trebuie s\u0103 se schimbe mult \u00een favoarea ac\u021biunilor de RSC.<\/li>\n<li>Prin ac\u021biuni de RSC ne \u00eengijim de viitorul nostru. Dac\u0103 vrem ca acesta s\u0103 fie durabil, trebuie s\u0103 ne implic\u0103m acum, at\u00e2t brandurile, c\u00e2t \u0219i consumatorii, anagaja\u021bii.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">La eveniment au fost prezen\u021bi peste 50 de studen\u021bi \u0219i 7 profesori, printre care \u0219efa departamentului\u00a0 Comunicare \u0219i Teoria Inform\u0103rii, dr., conf.univ. Rodica Ciobanu.<\/p>\n<p style=\"text-align: right;\"><em>Galina Stavila<\/em><\/p>\n<p style=\"text-align: right;\"><em>student\u0103 \u00een anul II<\/em><\/p>\n<p style=\"text-align: right;\"><em>FJ\u0218C, USM<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3086\" src=\"https:\/\/new80.usm.md\/wp-content\/uploads\/image_6483441-1024x422.jpg\" alt=\"\" width=\"800\" height=\"330\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3087\" src=\"https:\/\/new80.usm.md\/wp-content\/uploads\/image_6483441-1-1024x415.jpg\" alt=\"\" width=\"800\" height=\"324\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3088\" src=\"https:\/\/new80.usm.md\/wp-content\/uploads\/image_6483441-2-1024x417.jpg\" alt=\"\" width=\"800\" height=\"326\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La 24 martie a.c., studen\u021bii de la specialitatea \u201eComunicare \u0219i rela\u021bii publice\u201d din cadrul Facult\u0103\u021bii de Jurnalism \u0219i \u0218tiin\u021be ale Comunic\u0103rii a Universit\u0103\u021bii de Stat din Moldova, au ajuns la cea de-a patra edi\u021bie a proiectului Cinci idei despre\u2026, care este realizat la cursul \u201eComunicare \u00een situa\u021bii de criz\u0103\u201d \u0219i face parte dintr-o serie mai [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"rttpg_featured_image_url":{"full":["https:\/\/new80.usm.md\/wp-content\/uploads\/image_6483441-2.jpg",1327,541,false],"landscape":["https:\/\/new80.usm.md\/wp-content\/uploads\/image_6483441-2.jpg",1327,541,false],"portraits":["https:\/\/new80.usm.md\/wp-content\/uploads\/image_6483441-2.jpg",1327,541,false],"thumbnail":["https:\/\/new80.usm.md\/wp-content\/uploads\/image_6483441-2-150x150.jpg",150,150,true],"medium":["https:\/\/new80.usm.md\/wp-content\/uploads\/image_6483441-2-300x122.jpg",300,122,true],"large":["https:\/\/new80.usm.md\/wp-content\/uploads\/image_6483441-2-1024x417.jpg",1024,417,true],"1536x1536":["https:\/\/new80.usm.md\/wp-content\/uploads\/image_6483441-2.jpg",1327,541,false],"2048x2048":["https:\/\/new80.usm.md\/wp-content\/uploads\/image_6483441-2.jpg",1327,541,false]},"rttpg_author":{"display_name":"admin-admin","author_link":"https:\/\/new80.usm.md\/?author=1"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/new80.usm.md\/?cat=5\" rel=\"category\">Comunicate de presa<\/a>","rttpg_excerpt":"La 24 martie a.c., studen\u021bii de la specialitatea \u201eComunicare \u0219i rela\u021bii publice\u201d din cadrul Facult\u0103\u021bii de Jurnalism \u0219i \u0218tiin\u021be ale Comunic\u0103rii a Universit\u0103\u021bii de Stat din Moldova, au ajuns la cea de-a patra edi\u021bie a proiectului Cinci idei despre\u2026, care este realizat la cursul \u201eComunicare \u00een situa\u021bii de criz\u0103\u201d \u0219i face parte dintr-o serie mai&hellip;","_links":{"self":[{"href":"https:\/\/new80.usm.md\/index.php?rest_route=\/wp\/v2\/posts\/3085"}],"collection":[{"href":"https:\/\/new80.usm.md\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new80.usm.md\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new80.usm.md\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new80.usm.md\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3085"}],"version-history":[{"count":2,"href":"https:\/\/new80.usm.md\/index.php?rest_route=\/wp\/v2\/posts\/3085\/revisions"}],"predecessor-version":[{"id":3090,"href":"https:\/\/new80.usm.md\/index.php?rest_route=\/wp\/v2\/posts\/3085\/revisions\/3090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new80.usm.md\/index.php?rest_route=\/wp\/v2\/media\/3088"}],"wp:attachment":[{"href":"https:\/\/new80.usm.md\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new80.usm.md\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new80.usm.md\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}